At ALMASBAK, we designed the MICS Typeface to serve as the bold visual voice of the brand a leading Arabic podcast network offering end-to-end solutions in content creation.

The typeface was developed in response to the platform’s need for a strong and simple Arabic headline font that would differentiate it and reinforce its visual presence in a highly competitive landscape.

With sharp geometric shapes and cut angles, the typeface reflects MICS bold, modern personality. It was carefully crafted to complement the brand’s wordmark in proportions, visual weight, and overall structure enhancing the consistency of the entire visual system and giving MICS a distinctive tone that is both expandable and repeatable.

The typeface comes in a single, custom-designed weight optimized for headlines. It includes a full set of well-balanced Arabic letters, numerals, and essential symbols offering a practical, integrated solution for the brand’s typographic identity.

More than a display tool, MICS typeface is a core part of the brand’s DNA embodying its energy, confidence, and commitment to bold, forward-thinking Arabic content.