At ALMASBAK, we collaborated with our partners at Dragon Rouge to design a custom typeface for

Al Qadsiah Football Club, as part of the club’s strategic rebranding and new visual identity.

The challenge was to create a bilingual display typeface — supporting both Arabic and Latin scripts that reflects the club’s personality and performs effectively across all platforms, including print, digital media, and official kits.

The new visual identity was inspired by the powerful phrase “Inspire Beyond,” which served as the creative foundation for the tone and structure of the typeface. We developed letterforms that convey strength, energy, and momentum capturing the club’s spirit through both Arabic and Latin scripts. The result is a bold, contemporary, sport-driven typeface that aligns with the club’s renewed identity and gives it a distinctive presence among its competitors.

Today, the Al Qadsiah typeface is used prominently in the club’s visual system, playing a key role in reinforcing a unified and powerful brand image that extends beyond the logo and color palette.