At ALMASBAK, we designed the headline typeface for “Giddam” campaign, which was launched in support of the Saudi national team during the FIFA World Cup Qatar 2022.

The typeface drew its essence from the campaign’s core slogan, “Giddam”, meaning moving forward, uniting Saudi fans and embodying a spirit of passion, unity, and determination.

We crafted the typeface to carry this energy within its forms, using bold geometric structures and sharp contours that convey strength and forward momentum.It was developed to support both Arabic and Latin scripts, and was further enriched with symbolic national icons, the very elements that shaped the visual Giddam Falcon, providing fans, media teams, and organizers with ready-to-use typographic and visual assets to build unified, impactful content.

Today, the Giddam typeface continues to serve beyond the World Cup. It has become the official visual voice of the Saudi Fan Council at major sporting events, giving the campaign a lasting strategic impact that extends far beyond the tournament and strengthens the national spirit on every occasion.