At ALMASBAK, we designed the official headline typeface for the 2024 IMPAQ Forum, as part of the visual identity development for the event organized by the Ministry of Media.

The typeface was inspired by the forum’s tagline “Inspiration Beyond the Numbers” which reflects the event’s focus on real impact rather than statistics. Our goal was to create a modern Arabic display typeface that blends bold geometric structure with contemporary simplicity, while maintaining High readability across various formats and sizes.

The typeface features balanced proportions, consistent stroke weight, and smooth curves — giving it a strong and professional visual presence. It was developed to perform seamlessly across all touchpoints, from print materials to digital platforms, ensuring a unified and impactful brand expression.

Today, the IMPAQ Typeface stands as a core component of the forum’s visual identity, reinforcing its distinctiveness and embodying its mission to merge creativity with real influence.